REDKEN Color Extend Magnetics Shampoo for Color-Treated Hair

The Color Extend Magnetics haircare system from Redken features gentle, sulfate-free formulas designed to promote long-lasting hair color and prevent fading. This system helps lock in hair color for vibrant, radiant hair with mirror-like shine.

Redken's Color Extend Magnetics system is suitable for all color-treated hair, offering sulfate-free color protection and preventing color fade while adding shine. The key ingredient in this range is Amino Acids, which help seal in color. The formula has not changed, but the packaging has been upgraded for a more sustainable approach.

When it comes to the different color care systems from Redken, Color Extend Magnetics is the option for all color-treated hair, preventing fade and adding shine. Color Extend offers similar benefits, while Blondage is specifically designed for blonde and highlighted hair, helping to neutralize yellow tones.

To use the Color Extend Magnetics system, simply apply the sulfate-free shampoo to wet hair and rinse. The result is vibrant, shiny hair color that lasts.

Redken is committed to sustainability and conscious manufacturing practices. The company has prioritized reducing the amount of virgin plastic used in its packaging and shifting to post-consumer plastic, cardboard, and aluminum. Additionally, 3-in-4 Redken haircare products are made in factories using renewable energy.

In 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products. Redken is also on a mission to ensure that the hairdresser's chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers.

Overall, the Color Extend Magnetics system from Redken offers a sulfate-free solution for color-treated hair, helping to maintain vibrant, shiny color while supporting Redken's commitment to sustainability and inclusivity.

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