REDKEN Color Extend Magnetics Conditioner for Color-Treated Hair

From the brand's offerings, the Color Extend Magnetics range stands out as a sulfate-free haircare system designed to protect and enhance color-treated hair. This system features Redken's Color Care Complex, which helps lock in hair color for vibrant, radiant results with mirror-like shine.

The Color Extend Magnetics shampoo is a sulfate-free formula that prevents color fade and adds shine to color-treated hair. The Color Extend Magnetics range is suitable for all color-treated hair, providing long-lasting vibrancy and protection against fading.

In contrast, the Color Extend range also helps prevent color fade and adds shine, but it is not sulfate-free. The Blondage range, on the other hand, is specifically formulated for blonde and highlighted hair, with a focus on neutralizing yellow tones.

When it comes to usage, the Color Extend Magnetics and Color Extend shampoos are applied to wet hair and rinsed, while the Blondage range requires leaving the product on for 3-5 minutes before rinsing.

Redken's commitment to sustainability is evident in their efforts to reduce the amount of virgin plastic used in their packaging and shift towards post-consumer plastic, cardboard, and aluminum. Additionally, 3-in-4 Redken haircare products are made in factories that use renewable energy.

Redken is also dedicated to creating an inclusive and safe environment for LGBTQ+ individuals, providing free virtual on-demand education to hairdressers to ensure the hairdresser's chair is an LGBTQ+ Safe Space.

In 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products, further demonstrating the brand's focus on informed consumer choices.

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